I can’t afford medium format yet, at least not to own. But it’s interesting how it’s changing.
I remember when the D800 came out, the average user though it would be the end of medium format. In a resolution sense, it might have been. But not in where medium format really shines: dynamic range and sensor size [which has numerous benefits far beyond ‘just’ resolution, although that’s a part].
Phase One has relatively recently upgraded their body with the new XF and come out with a 100MP CMOS back. Now Hasselblad has done the same. Ming Thein, industrial photographer and Hasselblad sponsor, created a short editorial commenting about it.